A retail category director reviewing assortment plans at headquarters beside product samples and store plans. Illustrative generated scene.
Helios for Retail & Consumer

what’s next?

The customer has changed. What should change on the shelf?

The Helios Experience

Test assortment, pricing and network choices.
You define the outcome. Helios finds the path.

← All industries

Test assortment, pricing and network choices.

The best decision for one category may weaken the basket. Explore pricing, assortment and store-network choices together, grounded in how your customers shop.

Meet Helios Brain

01Stock and supplier capacity

02Margin and pricing rules

03Customer demand

Explore the Helios experience

Retail & Consumer
Helios BrainDEMO

AI-generated, hypothetical plans. No live business data, verified professional advice or real actions.

Do not enter sensitive information. Prompts are processed by AI and temporarily retained for this demo.

Choose a question or write your own goal0/5 steps connected
  1. 01
    Define the outcome
  2. 02
    Connect dependencies
  3. 03
    Compare routes
  4. 04
    Check constraints
  5. 05
    Human approval
Choose a question or enter your goal.The AI will create five steps and three distinct routes.
RecommendedBalanced path
AI-proposed timing
Awaiting AI
Referenced constraints
Awaiting AI map
Approval
Pending
ClearPressureBlockedAssumptionDependencyApproval gateEvidence

From category strategy to the shelf.

Commercial leaders shape pricing, assortment and network choices. Stores and supply teams turn the approved plan into a customer experience and report what actually happens.

Decision authority

Category, commercial & supply-chain leadership

Approve assortment, pricing, promotions and network-wide rollout plans within the retailer's governance structure.

Helios supports

Compare margin, demand, supplier capacity and cross-category effects.

A grocery store manager checking assortment and supplier context on a tablet near the shelves. Illustrative generated scene.
Store managers & replenishment teams
Tablet on the shop floor

The plan meets the customer.

Store teams can see relevant constraints and report availability or execution issues. Local action stays within delegated limits rather than silently rewriting commercial strategy.

Appropriate scope
Execute approved merchandising and replenishment plans and resolve delegated local issues.
Review & escalation
Regional, category or supply-chain leadership for pricing, assortment or supply exceptions.
Evidence returned
Availability, demand signals, customer response and supplier fill rates.

Illustrative ecosystem and interfaces, not a live deployment. Roles, integrations and approval limits are defined with each organization.

See the options. Understand the consequences.

01

Compare assortment and promotion plans

Ground the comparison in your data, your objective and your constraints.

02

Understand cross-category effects

Make dependencies and assumptions visible before you commit.

03

Align inventory with demand scenarios

Carry the chosen path into a plan your team can review and act on.

The decisions worth rehearsing.

Potential applications, scoped to your data, priorities and operating environment.

01

Store network optimization

Test opening, closing, and format change decisions across the network. See impact on customer access, segment retention, and total revenue across the catchment. Identify the network shape that serves the customer base sustainably.

02

Pricing and promotion strategy

Run promotional and pricing strategies against customer purchase patterns before deploying. See basket impact, margin effect, and competitive response. Identify the strategies that build loyalty versus those that train discount-seeking.

03

Assortment and category management

Test category mix changes against actual customer behavior. See cross-category effects, segment retention, and operational implications. Identify the assortment that serves your real customers versus the assortment that serves industry benchmarks.

04

Loyalty program design

Simulate loyalty program structures against customer segments before launching. See engagement, redemption, and economic impact patterns. Identify the design that creates genuine attachment versus the design that subsidizes existing behavior.

05

Private label and supplier strategy

Test private label expansion and supplier consolidation decisions against category dynamics. See customer response, supplier relationship effects, and margin implications. Make decisions that strengthen the proposition without breaking critical partnerships.

06

Omnichannel investment

Project the long-term impact of digital, physical, and hybrid channel investments. Identify the channel mix that serves the customer base efficiently versus the mix that chases the loudest channel trend.

A useful pilot starts with the right foundations.

Agree a bounded decision, a baseline and acceptance criteria before introducing operational use. Scope and timing depend on your data, governance and intended application.

The data
  • Aggregated demand, stock and assortment history
  • Supplier commitments, margin and pricing rules
  • Store readiness and prior rollout outcomes
The people
  • Category or commercial sponsor
  • Supply-chain, regional and store representatives
  • Retail-data, finance and compliance owners
The evaluation
  • Supplier and stock feasibility across alternatives
  • Margin and cross-category trade-offs
  • Correct handoff from commercial approval to stores
Before operational use
  • Verified supplier evidence and product data
  • Named commercial approval and store-work limits
  • Controlled pilot stores, monitoring and rollback plan

Knowing when to stop is part of the decision.

Missing evidence, uncertain conditions and absent authority require different responses. A recommendation must not silently become an action.

The signal

Supplier capacity or stock commitments are assumed rather than confirmed.

Appropriate response
Request evidence before releasing a launch plan.
Responsible review
Supply-chain and supplier relationship owners
Before the path resumes
Capacity and store-readiness assumptions are verified.

Your rules are part of the model.

Regulatory context shapes how a system should be designed and reviewed. Your legal, compliance and domain teams remain part of that process.

EU consumer protection directives

Digital Services Act compliance

Data Protection regulation for loyalty programs

Supply chain due diligence requirements

Context for implementation, not a certification or guarantee of regulatory compliance.

Trust and governance

Start with the decision that matters to you.

The outcome, the boundaries and the people responsible. A focused starting point for a conversation about your organization.

Use high-level descriptions only. Do not include confidential, personal, patient, financial-account or classified information.

  1. 01The outcome
  2. 02The constraints
  3. 03The people
  4. 04Your details

The outcome

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